The programme is delivered inside companies already embedded within a digital transformation path and is designed to accelerate the professional growth of the team and individuals that will drive it. Lessons, workshops, moments of online and offline confrontation. The HMLAB is a real immersive experience, an accelerator of skills to successfully navigate a constantly evolving panorama.
Acquire the most innovative trends, scenarios, tools and case studies.
Workshops, practice the topics through exercises and group projects.
Create more opportunities for exchange and share materials via the community platform.
The programme is structured around six immersivedays and distributed over a month. At the end of the period, participants will have the comprehensive digital leadership to accelerate the businesses and face organisational change.
Use data to support decision-making in your company. Create value quickly with lean and agile methodologies.
Improve customer experience and engagement. Ideate, test and execute the best experiences for your customers.
Acquire a continuous experimentation approach to make marketing efforts more efficient.
TEAMS THAT NOT ONLY PROMOTE CHANGE BUT GUIDE IT
We’ve spent years observing how extremely difficult it is to innovate inside a company of executors: most of the attempts at innovation result in “innovation theatre”: lots of motion but no real change.